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WWF-India
World Wide Fund for Nature India (WWF-India) was founded with the express objective of ensuring the conservation of the country's wildlife and natural habitats. It was set up as a Charitable Public Trust on 27 November 1969.
Whilst our conservation initiatives for the tiger and other priority species continue to be a core area of our work, our programmes move ahead on education, sustainable agriculture, marine conservation, engaging with businesses to adopt better environmental practices, inspiring citizens to take positive action for the planet, among many others.
Since 1969, education has been the core aspect of the WWF-India's conservation efforts. To inspire young minds for conservation action and connect them with nature, the Nature Clubs of India was started in 1976 which successfully continued to motivate thousands of individuals over three decades.
To stop the degradation of the planet’s natural environment and build a future in which humans live in harmony with nature,
by:
1) Conserving the world's biological diversity
2) Ensuring that the use of renewable natural resources is sustainable
3) Promoting the reduction of pollution and wasteful consumption
In its mission to take forward the agenda of environmental protection, WWF-India works with varied groups of individuals and institutions across different sections of society.
Our Programs
Nature Connect
Nature Connect is rooted in learning by doing and experiencing. It turns learning into action through eco-trails, camps, workshops, and festivals that blend exploration with observation and documentation.
One Planet Academy
WWF-India’s One Planet Academy (OPA), developed in partnership with Capgemini, is a comprehensive environmental education initiative engaging students, teachers, youth, and communities. It integrates digital tools, curriculum-aligned resources, and experiential learning to make sustainability education accessible, practical, and engaging.
Digital Learning & Resources: As of 2026, OPA has developed ~300 SDG and curriculum-aligned resources. These resources enable educators and learners to integrate environmental concepts into everyday learning through inquiry-based and experiential approaches.
The platform has reached ~900,000 users, with over 67,000 hours of engagement.
Offline Engagement & Educator Networks: OPA complements its digital platform with on-ground engagement, reaching participants through workshops and capacity-building initiatives.
The Educators Conclave (launched in 2022) brings together teachers, education leaders, and practitioners to exchange ideas and strengthen environmental education practices. Conducted across nine city chapters, it continues to build a growing network of educators committed to sustainability learning
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Youth Leadership: Model Conference of Parties (MCOP)
The Model Conference of Parties (MCOP) is a simulation of the UN's Conference of the Parties under the Convention on Biological Diversity (CBD COP). First launched in 2020 by WWF-India, it empowers young people to take action on environmental issues through simulated negotiations, team projects, and skill-building sessions. The seventh edition of MCOP, called MCOP7, opens participation to schools across India, welcoming students from diverse geographies and backgrounds to become changemakers for nature.
Through MCOP7, students will engage in interactive sessions, hands-on projects, and community-based action. Student teams from across India will take part in a year-long journey to develop and implement innovative conservation initiatives in their cities, aligning their efforts with global biodiversity targets.
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Youth & Community Engagement
From volunteering to innovation—WWF-India enables young people and communities to turn environmental concern into measurable conservation action.
Through volunteering, campus partnerships, youth innovation, and community campaigns, this programme fosters environmental leadership and supports locally driven conservation efforts across India.
Mission Prakriti
Transforming schools into sustainability hubs—Mission Prakriti embeds environmental learning into everyday education.
Launched in 2022, Mission Prakriti is a project-based, action-oriented environmental learning programme, designed to align with the school curriculum. It focuses on building the capacity of educators and mentoring students as environmental leaders across government schools in India- fostering long-term adoption of green school practices that embed sustainability into the school's vision, culture, and everyday practices.
Project-Based Learning: Schools focus on Biodiversity, Water, Waste, Food, and Energy, developing practical solutions and extending impact to communities.
Reach & Participation: Since 2023, Mission Prakriti has engaged a growing network of schools, student leaders, and educators across seven states and Union Territories. The programme reached 6,025 schools, 30,125 student leaders, and 10,000 educators in 2023, expanding to 8,000 schools, 40,000 student leaders, and 16,000 educators in 2024. In 2025, it continued to scale with 6,500 schools, 32,500 student leaders, and 13,000 educators, while 2026 has engaged 3,393 schools, 14,915 student leaders, and 15,415 educators, reflecting sustained participation and deepening institutional integration.
Institutional Partnerships: Implemented with Departments of Education across Tamil Nadu, Ladakh, Assam, Karnataka, Goa, Telangana, and NDMC (Delhi).
Impact Highlights: NDMC Delhi: Kitchen and herbal garden integrated into mid-day meals; Goa: Integrated into Grade 10 iDA curriculum.
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Wild Wisdom Global Challenge
Launched in 2008, WWF-India’s Wild Wisdom Global Challenge (WWGC) addresses the gap between classroom learning and meaningful engagement with biodiversity. Designed for students in Grades 6–9, it combines research, competition, and thematic exploration to build ecological understanding, analytical thinking, and awareness of conservation issues.
Scope & Reach: WWGC follows a stepwise learning journey—from classroom rounds to city and zonal levels, culminating in national and international competitions.
Between 2020–2025, the programme reached over 1 million students across all 28 states and Union Territories in India. In 2025, more than 500,000 students from 57 countries participated, expanding WWGC into a truly global platform.
Core Approach & Learning Experience: Each year is anchored in a theme—for example: “Incredible Insects” (2025), “From the Coastline to the Seafloor – An Ocean Odyssey” (2026). The experience extends beyond quizzes to include hands-on initiatives and expert-led interactions. In 2025, over 300 schools participated in the Wild Wisdom BioBlitz, documenting biodiversity using iNaturalist, while 4,800+ students engaged with entomologists and biodiversity researchers through webinars.
Partners & Support: WWGC is supported by the Ministry of Education, Government of India, along with leading education boards including CBSE, Kendriya Vidyalaya Sangathan, and multiple state boards.
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